A Link Bait refers to any content that is published on the web with the primary objective of attracting back links to the publisher’s website. Content Hooks are techniques that you can employ to create a Link Bait. The following are some popular Content Hooks that you can use to attract traffic.
For each of the content hook, I have given a real world example. I am not suggesting that the authors created this content with the intention of Link Baiting. These examples are so great, they have the qualities of a good Link Bait. That is the reason I am providing them as examples.
1. Be the first to break a News
There is always a great demand for news that is fresh. One way to attract more visitors to your website is to publish latest information that is not widely available. Mashable.com published “Google Wave: A Complete Guide” on the day Google Wave was announced.
2. Subject Matter Expertise
If you have expertise on a particular field, you can use your knowledge and skills to create content that will be highly sought after. Joel Spolsky uses his expertise on software development to write his blog joeonsoftware.com
3. Eye Candy
Any content that is visually appealing can be considered as an Eye Candy. Examples include optical illusions, amazing pictures of nature, beautiful women etc. The blog post titled 10 beautiful iMac setups worth a look (pics) is a classic example of an Eye Candy hook.
4. Problem Solving Article
Articles that solve real world problems are always in great demand. This is because the reader has a real need to get an answer for her question and is likely to pay more attention to the content. How Web 2.0 Logos are drawn (Photoshop) is a good example of a problem solving article where the author teaches how you can create a professional looking web2.0 logo.
Pages that provide valuable content in the form of a list are popular among readers. This post titled “10 Rare HTML Tags You Really Should Know” is a very good example of a List Post.
6. Resource Pages
Pages that bring together a list of resources for a given topic are high in demand. Resource pages save a lot of time for the reader who otherwise would have to spend hours searching for the content. Looking for tutorials that teach you how to design a logo? This resource page has got it all: 70 Excellent Logo Design Tutorials and Resources
Note: Do not confuse a list page with a resource page. A list page primarily is made up of original content. While a resource page links to other content on the web.
Writing content with a sense of humor can attract more readers and links. “How to make the worst website” is written in a very humorous manner.
8. Number and Statistics
Numbers and statistics never fail to impress anyone. I am finding it hard to get a good link bait example that uses numbers and statistics. If you know one please share it in the comments section. Thank you.
9. Controversial Content
Any content that stirs controversy will attract more visitors. This includes both the folks who agree with you and the folks who disagree with you! Controversial content should be handled with care. If you go off the limits it might in turn affect your reputation.
The use of Auto Follow in Twitter is a highly debated topic. There are people for and against Auto Follow. The following post on Auto Follow sure did attract a lot of reader attention. Twitter Marketing: Why You Don’t Need to Mass Follow Users
I hope you find these content hooks useful. If you know other content hooks please feel free to share in the comments section.
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