Are you talking to your audience at the right wave length?

If you are a new and upcoming Online Entrepreneur who wants to make your mark in your niche, I am sure you are already feeling the pressure of competition. Nowadays for little as $20 and with some basic Internet skills anyone can venture into Online Projects. The Internet is flooded with Online Entrepreneurs with many great ideas and projects.

So the question is how to beat the competition and make yourself get heard? The primary way to achieve this is by adding value to your audience by talking to them at the right wave length.

What do I mean by wave length? For example, let us assume that you are in the business of educating people on how to create websites and blogs. This is a pretty big niche and your prospective audience will have varying levels of skills. One way to build a good audience is to speak to a specific group of people instead of talking to all of them. In our example, it could be non technical people with very limited computer skills or seniors who may have difficulties grasping computer concepts. Another group of audience might be people with limited skills in English. Another group could be people who already know a lot about websites and blogs and want to get into advanced topics. Remember, these folks want to learn the same thing, but their skills and knowledge varies.

It is important to speak to your audience at the right wave length. A novice reader can leave you if you suddenly start talking complex issues and an experienced user may leave you if you started churning out very basic content. It is ok to gradually increase (or decrease)  your wave length. But if you are talking to your audience with fluctuating wave lengths, it will be hard to retain any audience. You will not satisfy anyone! So speak to your audience at a consistent wave length so that they can tune into your message.

Are you talking to your readers with a consistent wave length? Love to hear your comments and thoughts.

Photo credit: Robert in Toronto’s photostream