The founding philosophy for a successful website
In this article I explain my philosophy for a successful website, a philosophy that is based on the following 4 key fundamentals:
I call the above fundamentals as “The Four Pillars of Success”. I believe all 4 fundamentals are equally important for building a successful website.
Now let us examine what constitutes each pillar to understand them better.
You may have heard the phrase “Content is King”. The word “Content” refers to any informational material that is published on a website. The published material can be in text, image, audio, video or multimedia format. It is widely accepted and proved that good quality content is what drives visitors to a website. In the Content Pillar the primary focus is on how to create high quality website content.
No matter how much quality content you may have, if your website is not designed properly, you will not attract as many visitors as you wish. A good website should be user friendly. It should be easy to use and navigate. In the Design Pillar the focus is on the usability aspects of a website.
Traffic refers to the number of visitors to your website. Even with a properly designed website with high quality content, you are not going to get loads of traffic. This is because your website is not marketed properly and is not optimized to get more traffic from search engines.
There are two types of traffic
- Search Engine Optimization (SEO) Traffic, gained by optimizing your web pages for search engines.
- Non-SEO Traffic, gained by marketing your website via other means such as advisements, promotions etc.
In the Traffic Pillar the primary goal is to increase targeted traffic (i.e. visitors who are interested in what you offer) using both SEO and Non-SEO methods.
After building a successful website (using the above 3 pillars) your may want to reap the benefits by making money from your website. This is where the monetization comes into play. The term “Monetize” refers to ability to make money from your website.
In the Monetize Pillar the focus is on making money from your website using advertisements, affiliate programs and e-commerce.
There is a lot of interest in the community to make money online. This is part of the reason I made Monetization as the fourth Pillar of Success. If you are not interested in making money online you can ignore this pillar.
Even though I have presented 4 unique Pillars of Success, in reality these fundamentals are interwoven. Based on your website objectives and requirements, some fundamentals may weigh more than others.