How to Reduce Bounce Rate?

2009 September 29
by Aaron

bounce_rate

In this quick post, I give you some tips on reducing Bounce Rate. For those who do not know the term Bounce Rate, here is the definition from Google.

Google defines Bounce Rate as follows:

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page”.

By reducing the Bounce Rate of your website you can increase the number of people who will spend more time browsing your website or blog. The following are some simple tips to reduce Bounce Rate:

  1. Good Titles
    A catchy title can increase reader curiosity.
  2. Good Readability
    Shorter Paragraphs, Use of Bullets, Sub Headings and Line Spacing all make an article more readable.
  3. Short Header
    Having a short website header allows you to display more content in your browser window without the need to scroll down.
  4. Use Diagrams and Images
    A picture is worth 1000 words. Images and diagrams add value to an article.
  5. Less Ads
    If your webpage has too many ads it can easily annoy or distract the user. Having fewer ads will increase the readability of your webpage.
  6. Remove Clutter
    Too many widgets and plug-ins can cramp your webpage. Make sure to keep your webpage clutter free. This gives the reader a more pleasant browsing experience.
  7. Optimize for Performance
    Make sure your pages load fast as possible. You do not want to lose a reader just because your page loads very slowly.

Photo Credit: sean dreilinger’s photostream

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2 Responses leave one →
  1. October 6, 2009

    This is a great list Techthinker! I especially like #4. I think that if you have a decent theme installed on your blog, taking the extra step to add photos onto your posts gives additional credibility.

    Thanks for sharing,

    Niro

  2. October 19, 2009

    Images work wonders, I know that. Smiling faces and animals especially.

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