So far I have written on how to choose a good Twitter username and how to choose a Twitter profile picture. Today, in this post we will look at how to write up a great Twitter bio. Writing a Twitter bio is hard because you only have 160 characters at your disposal. The challenge is to get your message to your customers in 160 characters or less. While a great profile picture will make a good first impression, a well written bio can allow potential clients to make a connection with your business.
When writing up your bio you need to address the following:
1. Who you are & What you do
In this section you would describe your job title or area of expertise. For example, Software Developer, Life Coach, Internet Marketer etc. If you own a business you can describe your business. For example, “Principle Designer at NY based design boutique Graphic Design Co”.
2. How can you help
In this section you need to tell people how they can benefit from your products and services. For example, “I help businesses to create exceptional brand identities at affordable rates”.
3. Words describing your personal attributes
It is not all about your business. People like to know your personality as well. Since point 1 and point 2 would have taken most of the text in your bio, you can use keywords to describe your personal attributes. For example, Papa Bear, Hockey Fan, Avid Photographer, World Traveller etc.
The following is the profile description of Christine Gallagher who is a social media coach. This profile has almost all of the attributes that I have mentioned above.
Teaching small biz owners how to use relationship marketing & social media to attract more biz. Adores animals. Jersey Girl Entrepreneur. Info Junkie. Heck Yeah
Things to Avoid
It is important that you avoid the following when creating your Twitter bio.
- Do not use the bio text to link to any other websites you own.
- Avoid any sales pitch. The bio is there to help people get to know you better. No one will buy your products until they get to know you.
- Avoid slang including SMS language.
What is your Twitter bio? Share it in the comments so that you can get feedback from me and other readers.