Make Money from a Mini Website – Part 2

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Google AdWords Keyword Tool

In this part, we will look at the Google AdWords Keyword Tool. Google provides this tool for advertisers to create effective ad campaigns. But as content providers and publishers we can also use this tool to perform the keyword selection for our Mini Website. The main objective of Part 2 is to learn the basic concepts of the Keyword Tool. The process of keyword selection for our mini website will be discussed in Part3.

To access the AdWords Keyword Tool go to the following location:  https://adwords.google.com/select/KeywordToolExternal

Once you are in the Keyword Tool page, you can enter your keyword phrase. Let us assume that you are interested in creating a website about carpet cleaning. So naturally you will enter the keywords “Carpet Cleaning”. Once you have entered the keywords, press the “Get keywords idea” button to get a list of similar keywords for the phrase you entered.

If you are using the Keyword Tool for the first time, you may also have to fill in the Captcha text. Google wants to make sure that you are human and not an automated program that might overload the Google servers with repeated keyword requests.

 

 

 

Once you submit your keywords, the tool will show you a list of related keywords with various details. By default only a certain columns are shown in the result set. To display all the columns select the option Show All from Choose columns to display dropdown.

 

 

Let us look at the important columns and see what they really mean.

The keywords column displays related keywords for your search phrase (“Carpet Cleaning”). You can see Google suggesting keywords such as “carpet steam cleaning” and “carpet cleaning machines”.

Estimated Avg. CPC column shows the average cost of clicking an Ad for the given keywords.

Advertiser Competition column shows how popular are the keywords among advertisers.

Local Search Volume column shows the number of times the keyword was searched in your country for the current month. The local country by default is the United States. You can change this setting near the top of the Keyword Tool page.

Global Monthly Search Volume column shows the number of times the keyword was searched around the world for the current month.

Search Volume Trends column shows the keyword search volume for the last 12 months.

In the next part we’ll look at how to use the data from the Keywords Tool to make intelligent choices on keyword selection for our Mini Website.

Go to Part 3