Make Money from a Mini Website – Part 4

Go to Part 3

Calculating the Income Potential of Your Keyword Phrase

In this part, we will look at how to calculate the income potential of the keywords that we chose in part 3. In part 3, we chose to optimize our Mini Website for the phrase “Home Carpet Cleaning”. So let us do some number crunching to find out how much money we can make from our Mini Website.

The average search volume of the phrase “Home Carpet Cleaning” is 14,800 searches per month. With proper SEO and link building you can rank your Mini Website on the number 1 position in Google for this phrase.

If your website appears in the number 1 position in Google you can expect around 56% of searchers will click on your link in the Google search results. How did I arrive at the magic number of 56%. Well, this is based on a study by Cornell University that used eye tracking technology to find what percentage of users will click on the first position of Google results. It is interesting to note only 13% and 9% of users clicked on the 2nd and 3rd position of Google results.

Based on the above percentages and assuming our website will be ranked in the number 1 position, we can recalculate the number of visits per month as follows:

Number of Visits  = 14, 800 (Avg Search Volume) * .56 =  8288 visits

Out of the 8288 visits per month not everyone will click the ads. If you have placed your ads in the proper locations on your Mini Website, on average you should be able to get 5% of the visitors to click on your ads. Therefore the number of clicks is calculated as follows:

Number of clicks = 8288 * .05 = 415 clicks (approx)

So how much money will you earn per click? The phrase “Home Carpet Cleaning” has an average CPC of $4. On average we can expect Google to pay us 20% of the CPC value when an ad is clicked. The average earnings per click can be calculated as follows:

Average Earnings Per Click = Avg CPC * 20%

4 * .2 = 80 cents per click.

So the total monthly income will be

Number of Clicks * Average Earnings Per Click  = 415 * .8 = $332 per month!

Not bad, after all this is nearly passive income!

In Part 5, we’ll look at how to select a Domain Name and a Web Host for your Mini Website.

Go to Part 5