In order to create a successful blog you should blog on a topic that your are passionate about. This is the most common advice that many of us learned when we started blogging. But, the people who give this advice often fail to define what passion really means.

If you thought that passion is the same as what you enjoy doing then you are sure to fail with your blog. Passion is more than what you enjoy doing. Let’s take an example to illustrate this point. Let’s assume that you have a great love for travel and you like to go often on vacations. Does this mean that you are passionate about travelling? Not always! If you enjoy travelling, you will go on a vacation, have a great time and come back home. Your enjoyment and excitement stops once you are back home. This means you are not really passionate about travelling but rather enjoy travelling.

Passion on the other hand is more than self enjoyment. If you are passionate about travelling then you will be keeping a journal about the places you go. You will write reviews of the famous places that you have visited. You will create a blog about travel. You will make friends from all parts of the world. You will share your experiences with friends. You will learn about other cultures. You will read travel magazines and books. In essence, you are not only interested in self enjoyment, but you also like to share what you experienced. That is passion!

Enjoyment stops with self consumption. Passion goes beyond self consumption by sharing your knowledge with others. By sharing your knowledge you create value for others. When you create value, people are willing to follow and listen to you. That is the recipe for a successful blog!

Photo Credit: rAmmoRRison’s photostream

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