1. Internet Buyers are Better Clients!
Research has shown that clients who reach you via your website are better clients. On average an Internet buyer spends about 4 to 6 weeks searching online before contacting an agent. Clients who have done their research on the Internet are more familiar with market trends and the home buying and selling process. This means less work for you and better chances of closing the deal! It has been observed that Internet buyers also have higher income. Therefore, you will be selling more expensive properties which translate to higher commissions.
2. Highly Cost Effective
Advertising your business on the Internet is a highly cost effective solution. For the fraction of your current marketing budget you can reach a large group of prospects. Generation of leads through the Internet can significantly bring you more sales allowing you to increase your market share.
3. Better Reputation and Credibility
When you have a website that provides valuable information on buying and selling real estate, your prospective clients view you as an authority in the field. This means you will have high credibility and trust. Credibility and trust are very important to be successful in your business.
4. Easy to Change your Marketing Strategy
As a real estate agent often you need to change your marketing strategies based on market conditions. Conventional marketing strategies such as fliers, local newspaper ads and community TV ads will cost you more when you need to change your strategy because you have to redo the whole newspaper and TV ads. But, with a website you can change your message very easily and it almost costs you nothing!
5. Make leads while you are asleep
The beauty of a website is that it works 24/7 to get you more prospects and leads. This means you do not have to kill yourself doing telemarketing and prospect hunting. You make leads and prospects while you are sleeping or while you are vacationing in the Caribbean!