More and more people are now surfing the Internet using their mobile phones. The availability of low cost Smart Phones has accelerated the growth of the Mobile Internet user base. Chances are a substantial percentage of your clients and prospects are now accessing your business website via their mobile phones. The question that you need to ask yourself is whether your website is Mobile Ready?
In this post I look at the new Mobile Touch Enabled Layout feature that is available in the new version of the SmallBiz WordPress theme. I am a big fan of the SmallBiz theme because it has been specifically developed to address the needs of small businesses.
The new version of the Small Business Theme, version 3.5, has support for Mobile Touch Enabled Layouts. What it means is that you can customize specific pages in your website for mobile users. For example, you can create a customized front page just for your mobile users. In this page you will be using bigger fonts and buttons that can be easily read and accessed on a mobile phone user interface. For example, you could have a nice big Call button that will allow the mobile user to initiate a call or a Map button that will allow the user to pull up the location of your business.
According to Google 50% of mobile Internet searches are local searches where the user is looking for local goods and services. Mobile Touch Enabled Layout helps the user to reach your business with ease. The new version of the SmallBiz theme has tons of other cool new features. For more information on these features please checkout this video presentation.