Nowadays finding a good domain name is very difficult. Therefore, when ever we see a good domain name available for registration we register it immediately even though we do not plan to do anything with the domain name.

As a result you end up with dozens of domain names idling without a proper website. Even though you have no use for this domain names in the near future, you still may want to keep them for future projects or to sell them for a higher price.

Therefore, many people park their domain names to generate some revenue to cover their domain renewal costs. But, parked domain names have a number of problems. First of all, the parked webpage is full of ads and ads only. As a result parked pages do not have much credibility. Most of the users on the Internet can easily identify a parked domain page. They leave the parked website instantly without clicking any links or advisements. Secondly, only a small portion on the advertisement revenue is shared with you. The rest of the money goes to your parking provider and the networks that provide the ad service. Thirdly the parked pages do not have much content or keywords and therefore they are less attractive to search engines.

There are services that can solve the above problems by providing a value added parking service. I like to call the added value services as “Valet Parking of Domain Names”. WhyPark.com and DomainEmbarking.com are two examples of such services. The basic features of these services are as follows:

1.    You point your domain name DNS settings to the service
2.    You choose the keywords and the theme for your domain
3.    The service will automatically create a website and generate the content for you
4.    You can also place your ads on the newly created website

WhyPark.com is a paid service. You pay 99$ to park 100 domains while DomainEmbarking.com is a free service.

Now that your domain names have good content websites, search engines will index many pages. Your website also looks credible, making it more appealing to users.

So how do these services get their content? In the case of WhyPark.com, it provides a syndication service allowing bloggers and news publishers to push their content to the thousands of parked domain names websites. The content provider in this instance will be rewarded with a one-way back link from these parked websites to their own blogs.

Even though I really like this concept and it looks like a win-win situation for parked domain name owners and content creators, I have some concerns regarding the content in the parked websites. If the content is generated based on keywords, most likely the domain names with the same keywords are likely to contain the same content. This could create duplicate content among domain name competing for the same keywords. Initially Google will index all your pages and you may get a good page rank. But, as Google realizes that the pages are duplicates it will start to penalize you.

But this should not be much of a concern if you plan to sell the domain names. But if you plan to use your domain name for a future project, you may want to give some consideration regarding duplicate content and its potential effect on the page rank of your domain name.

I really like this concept and would like to give one of these services a try, but, before that I want to clarify my concerns. Anyone who has used this service please share your experiences.

Photo Credit : Tadson’s photostream

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